ESN Visual Identity

Contacts

Juan Colino, Communication Manager
communication@esn.org

Fabian Bircher, Web Project Administrator
wpa@esn.org

Do you need a logo for your section? Contact the Graphics Team!
graphics@esn.org

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Visual Identity Package

If you're an ESN section willing to receive an ESN logo pack including ESN Logo, ESN Star, Visual Identity Material, ESN Templates in vector format (or any other logos used by ESN), please login and visit the Download page on ESN Galaxy.

Mission, Vision, Values

The values represented are: 

• unity in diversity, diversity in the unity;
• students helping students;
• fun in friendship and respect;
• international dimension of the life;
• love for Europe as an area of peace and cultural exchange;
• openness with tolerance;
• cooperation in the integration.

The ESN Star, which is a logo of ESN itself, represents the ESN Members standing (but also dancing) in a circle, as they were holding each other’s hands, supporting and helping each other. They are different (four colours, and length) but unite and united they stand, in cooperation, which literally means “operating in concert”.

The eight branches of the star, that represent also the Sections of the Network, do not have a centre, but rotate together and are partially overlapping: in such overlapping areas, their identity, what they are (the colours) merge, similarly to what happens when integration takes places in friendship and respect.

The word I*ESN evidently keeps the acronym of our name, in cyan, while connecting it to a capital “I” (in different and stronger colour) which stands both for “International” and, in a bizarre and obvious way, also for the first person singular (I = me, I= International).

To connect the I (both as International and as a subject) with ESN is the star: by playing with the double meaning of the acronym I*ESN, hence, the star becomes a symbol of the exchange itself, that brings into relation the network, ESN, with the individual (“I”) and the International aspect of the life.

In the explanatory text “International Exchange Erasmus Student Network”, it includes all what the network is in a synthetic way: while keeping the official name of the network in one line and in one colour (“Erasmus Student Network”), it is claimed also the support ESN brings to the International Exchange Students that throughout Europe are studying not with the Erasmus Programme.

“Exchange”, finally, recalls the colours of the stars and assumes the role of explanation.